SYBASE BOLSTERS PARTNERSHIP ECOSYSTEM MOBILIZING MILLIONS OF INFORMATION WORKERS AND TRANSACTIONS WORLDWIDE

Unmatched Sybase® Enterprise Mobility and mCommerce Solutions Chosen by SAP, Samsung, Siemens Enterprise Communications, Verizon and IBM

DUBLIN, Calif. - December 22, 2009 - Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today announced significant partnership momentum throughout 2009 supporting its Unwired Enterprise Vision. The company is poised to enter 2010 further extending the availability of the industry's most robust, proven mobile enterprise platform, mobile IP and mobile commerce offerings with an extensive global partnership ecosystem that includes SAP, Samsung, Siemens Enterprise Communications (SEN), Verizon and IBM.   

In both developed and emerging markets, these alliances empower millions of mobile information workers with secure, real time access to business-critical enterprise applications. The respective partnerships will also speed up deployment of end-to-end solutions for mBanking, mPayments and mRemittance, as well as driving new and innovative hosted/managed service offerings, including high-value 4G services. Moreover, Sybase is at the forefront of the evolution to Mobile IP with the launch of the first IPX voice service in 2009 with Telecom New Zealand International, and is set to deliver a variety of next generation services in 2010.

"Most Enterprises are struggling to support the vastly growing population of mobile workers and users worldwide," said Jack Gold, president and principal analyst of J.Gold Associates, LLC. "This is increasing the demand for hosted/managed services, richer applications, broader device support, access to backend systems, SMS, MMS and IMS integration, and centralized management and security. Although sometimes challenging, mobility is creating a new, convenient communication and transaction channel to end users. To achieve maximum effectiveness, enterprises must rely on third parties, like Sybase, that can provide proven technology, expertise and services to implement the most productive mobile solutions for their workforce." 

"This year we have made major strides in advancing our mobile middleware and mobile commerce solutions, moving to a Mobile IP infrastructure, while building out our partnership ecosystem. Our proven expertise and enterprise mobility platform is unrivaled in the industry, enabling enterprises to fully embrace the current transformation of both the mobile workforce and mobile users through improved collaboration, and seamless, highly secure access to information and transaction capabilities," said Raj Nathan, senior vice president and CMO, Sybase, Inc. "In 2010, continuing to extend our partner eco-system is an important focus for Sybase in order to significantly expand our offerings and reach to enterprises around the world."

In Related News

Sybase today announced it has been positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for Mobile Enterprise Application Platforms (MEAP) report, authored by William Clark and Michael King (December 2009).

Please see press releases at www.sybase.com/press.

Analyst Perspective

Sybase was positioned by Gartner, Inc. in the Leaders quadrant in its 2009 Magic Quadrant for Mobile Enterprise Application Platforms[i] and was recognized as a mobile middleware market leader for the seventh consecutive year by IDC.[ii]  Sybase 365 was positioned by Gartner, Inc. in the Leaders quadrant in its Magic Quadrant for North American Mobile Retail Banking, September 2009.ⁱⁱⁱ Sybase 365 also achieved leadership positions in ABI research's non-NFC mobile commerce Vendor Matrix report, the Tower Group's annual Leadership and Market Dynamics Matrix and  Aite Group's Mobile Banking Vendor Evaluation Report. The full reports can be obtained at http://www.gartner.com/, http://www.forrester.com/, http://www.idc.com/, http://www.aitegroup.com/ and http://www.sybase.ru/WINDOWS/TEMP/notesFE0FC0/www.towergroup.com.

About Sybase

Celebrating 25 years of innovation, Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2008 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Sybase, Sybase 365, iAnywhere are registered trademarks of Sybase, Inc. ® indicates registration in the United States of America. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note:  Statements concerning Sybase's product market, relationships with its customers and new products are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed.  Factors that could ultimately affect such statements are detailed from time to time in Sybase's Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company's web site).